SOLIDARITY FUND CALLS ON SOUTH AFRICANS TO ‘COME TOGETHER’ AS THE COUNTRY PREPARES FOR MASS VACCINE ROLL-OUT

Johannesburg, 12 May 2021The Solidarity Fund is asking South Africans to “come  together” in its new integrated marketing and communication campaign.  

Following its “Don’t be a Mampara” campaign which went a long way to sustaining the  behavioural interventions required to mitigate against the spread of the virus, the “When We  Come Together” campaign features South Africans playing their part to respond to the  pandemic, while also preparing for the mass vaccine roll-out.  

Ms Wendy Tlou, Executive Head: Humanitarian Response and Behaviour Change Pillars at  the Solidarity Fund explains that, “The When We Come Together campaign tells the stories of  both well-known and ordinary South Africans who have responded creatively to encouraging  new behaviours in the fight against the Coronavirus.” 

“This is aimed at inspiring and empowering South Africans to continue the journey towards  overcoming the pandemic. Although vaccines, which are one of the best ways to fight the  virus, are being rolled out, the threat of a third wave remains very real.” 

“South Africans are therefore called on to continue to practice the COVID-19 safety guidelines  which include: the proper wearing of masks, covering the nose and mouth even when in the  company of friends and family, avoiding large gatherings, ensuring good ventilation, especially  when using public transport and maintaining social distance,” continued Ms Tlou. 

The Solidarity Fund, designed as a rapid response vehicle to mobilise South Africans in the  fight against the COVID-19 pandemic, also calls on South Africans to draw strength and  inspiration from each other through this new campaign.  

“This has always been the South African way. We need to remember, now more than ever,  that we are a nation of people who overcome, who encourage and uplift each other and who  can inspire new ways of being. We will overcome COVID-19 together and will be stronger as  a nation,” concluded Ms Tlou. 

The campaign will go live on Wednesday, 12 May 2021, across a range of media platforms  including broadcast, digital and activations in rural areas and townships.  

Alongside the launch of the campaign, the Solidarity Fund will also be introducing a digital  toolkit with communication and marketing material. The toolkit, which can be co-branded, will  be freely accessible on the Solidarity Fund website, and can be used by business, civil society  and government to support COVID-19 behaviour adherence, vaccine education and uptake. 

Material will be downloadable and will be available in English, Afrikaans, isiZulu, isiXhosa,  Setswana and siSwati. The digital toolkit goes live on Friday, 14 May 2021, with creative digital  content. Educational content will be added progressively.  

Join the conversation at: 

https://www.instagram.com/solidarityfundrsa/

https://www.facebook.com/solidarityfundrsa

https://www.linkedin.com/company/solidarity-fund/?originalSubdomain=za #ThatsSolidarity #UnityInAction 

For detailed information and reporting about donations received, projects and approvals, as  well as the impact the Fund is having, visit http://www.solidarityfund.co.za 

//ENDS 

FOR MEDIA QUERIES, PLEASE CONTACT:  

Boitumelo Motsoeneng  

boitumelom@joepublic.co.za 

+27 79 520 2967 

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